Business Plan Reports

Once you have completed the “Financials” tab, you will have the ability to generate important financial reports under the “Reports” tab at the top. The “Projections” menu on the left will display all available reports. The reports are based on the numbers provided in the financial section of the business plan. Below is an explanation of what each report represents:

Balance Sheet: A statement of the assets, liabilities, and capital of a business or other organization at a particular point in time, detailing the balance of income and expenditure over the preceding period.

Income Statement: This report is referred to as the profit and loss statement (P&L), statement of operations, or statement of income. The Income Statement shows the profitability of a company during the time interval specified in its heading.

Cash Flow: The total amount of money being transferred into and out of a business, especially as affecting liquidity.

Head Count: Actual number of individuals carried on a firm’s payroll, as opposed to the equivalent number computed from wages paid.

Salary Related Expenses: Salaries Expense reports the salaries that employees have earned during the period indicated in the heading of the income statement, and whether or not the company has yet paid the employees.

Sales Analysis: A determination of the extent to which a sales force has met its sales objectives within the specified time-frame.

Capital Expenditures in Start-Up: A capital expenditure (CAPEX) is defined as an expenditure contributing value to the property and equipment of a business. It is an expenditure toward capital assets, as contrasted with spending that covers operating expenses (OPEX) or purchase of investments unrelated to the company’s primary business.

Gross Profit Analysis: This analysis is used to analyze how efficiently a company is using its raw materials, labor, and manufacturing-related fixed assets to generate profits. A higher margin percentage is a favorable profit indicator.

Product Revenue and Cost: Cost of product revenue consists primarily of the costs of manufacturing network components, such as personnel costs, raw materials, and application of overhead.

Service Revenue and Cost: The Service Revenues account reports the fees earned by a company during the time period indicated in the heading of the income statement. Service Revenues include work completed whether or not it was billed. Service Revenues is an operating revenue account and will appear at the beginning of the company’s income statement.

Professional Revenue and Cost: Cost of professional services revenue primarily consists of compensation for consulting personnel, outside consultants, and overhead.

Administrative Cost: An expense incurred in controlling and directing an organization, but not directly identifiable with financing, marketing, or production operations.

Sales and Marketing Cost: Cost of sales includes costs related to the manufacture of the Company’s products, including raw material costs, inbound freight costs, direct labor, and indirect plant costs such as plant supervision, receiving, inspection, maintenance labor and materials, depreciation, taxes and insurance, purchasing, production planning, operations management, logistics, freight to customers, warehousing costs, internal transfer freight costs, and plant impairment charges. Marketing Expenses include costs for advertising (excluding the costs of cooperative advertising programs, which are reflected in net sales), costs for coupon insertion (mainly the cost of printing and distribution), consumer promotion costs (such as on-shelf advertisements and floor ads), public relations, package design expense, and market research costs.

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